THE ABC OF NEWSLETTERS

I recently wrote a post on newsletters that covered some important aspects of newsletters. An HR forum recently had members asking some very basic questions on how to go about publishing a newsletter: What is a newsletter? How is it different from an in-house magazine?How do I name my newsletter?Are e-mailers and newsletters the same? What about e-newsletters?Are there free templates available?How much will it cost? Below I share some ideas based on my own personal experience. What is a newsletter? Simply put, a newsletter is a small publication (print, html, pdf, email) that contains news, updates and relevant information for a select group or audience. So it’s not meant for everyone, and it does not contain lengthy articles, essays, or detailed content. But who puts out a newsletter? The first time I came across one was as a member of a small scholarly association – it was a folded one page print issue delivered in mail, with news and updates from that particular field. This was the...
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