OVERCOMING THE NEWSLETTER CHALLENGE

Ms Spitfire is pacing up and down her sea facing office. She wants a company newsletter sent out every week to all employees at NAIL, informing them of the latest activities and wins of various teams. But first, she must figure out some newsletter basics. Ms Spitfire: Dang! What’s a newsletter really for? What brief should I give to my team so that they can get started on this asap, and do not face a mishap down the line? Do you have any damn #@#@! knowledge on this? Well, Ms Spitfire, here are some tidbits related to newsletters of various types and purposes that you may find helpful. At one company, the internal employee newsletter was eagerly awaited and browsed every morning. The sections that garnered most attention – humor, news, puzzles, brain tickling challenges, and trivia. Not quite the old serious stuff you would expect a corporate newsletter to spread to employees. But this is precisely how readership taste defies mission based activities. Your...
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