OVERCOMING THE NEWSLETTER CHALLENGE

Ms Spitfire is pacing up and down her sea facing office. She wants a company newsletter sent out every week to all employees at NAIL, informing them of the latest activities and wins of various teams. But first, she must figure out some newsletter basics. Ms Spitfire: Dang! What’s a newsletter really for? What brief should I give to my team so that they can get started on this asap, and do not face a mishap down the line? Do you have any damn #@#@! knowledge on this? Well, Ms Spitfire, here are some tidbits related to newsletters of various types and purposes that you may find helpful. At one company, the internal employee newsletter was eagerly awaited and browsed every morning. The sections that garnered most attention – humor, news, puzzles, brain tickling challenges, and trivia. Not quite the old serious stuff you would expect a corporate newsletter to spread to employees. But this is precisely how readership taste defies mission based activities. Your...
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Is there an Information Tsunami on the horizon?

A few thoughts on the go. Before the internet there was print, and media publications gave us most of the content we consumed. There were distinct producers and consumers of information, the latter most of us. And then a revolution occurred: the user became a generator of information. Through blogs, forums, mailing lists, comments and websites. Add to the above – organisations becoming producers of loads of information. Digital made it cheap. It made it available to anyone with access or connection. So we had an information overload. Which means limits of how much can be produced and consumed in the time available. Now the natural processes of adjustments obviously kick in. So we get three things: Creative content that stands out, greater user selection for limited time, and much greater obsolescence. The more the quantity, the greater the junk. There is obviously no recycling of information here. Everyday we can have new content created, and the unused info sinks into the digital trash pile of search...
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