why good content matters

A large private organization wanted their website to be ‘content driven’, inspired by a similar company abroad.Visuals and content. Or in one word, content. Content is what visitors face when they open web pages, emails, or pdf reports. Companies, publishers and writers therefore go to great length to ensure everything is fine. Good content is not limited to branding or creative thinking. At the ground level, there are some fine reasons to care about the language that represents people, products and services. The right language builds a community. This is probably the major underlying motivation behind all of branding and advertising. People recognize, connect and thereby trust your services and work based on how you talk to them. We were once told in a school class how people in the rural areas consumed retail products but had no real idea what the city life oriented advertisements depicted. It was obviously too remote then, but not now. Credibility is the first to go when errors creep into content. Especially when...
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How great writers fare on the readability tests

Jean Paul Sartre Atheistic existentialism, of which I am a representative, declares with greater consistency that if God does not exist there is at least one being whose existence comes before its essence, a being which exists before it can be defined by any conception of it. That being is man or, as Heidegger has it, the human reality. What do we mean by saying that existence precedes essence? We mean that man first of all exists, encounters himself, surges up in the world – and defines himself afterwards. If man as the existentialist sees him is not definable, it is because to begin with he is nothing. He will not be anything until later, and then he will be what he makes of himself. Thus, there is no human nature, because there is no God to have a conception of it. Man simply is. Not that he is simply what he conceives himself to be, but he is what he...
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Do you think while writing?

Or do you think through the theme and plot, and then assemble words on screen? It could be a matter of habit. Sometimes, a good idea can excite us enough to begin writing. For example, this very post. Okyday.com The ideal case appears to be that of thinking first and then putting thoughts on paper. Thoughts that you have debated several times, and seen them with differing perspectives. It certainly rekuires great discipline.  However, some writers do think while writing. New thoughts enter us in the very process of typing words out — related connections spring up, and memories of events that had hitherto remained buried pull themselves up. My own habit is to think while I  write. Occasionally I do manage to ideate an entire write up — that happens usually when I can find a humorous twist to the plot. ...
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The heavens are still far away – 3

Shiva’s shirt grew heavy with perspiration. His face was twitched all over, and it took him some effort to gulp a few breaths in. He raised his eyes again to take a second look at the wall. The shimmering ripples, sometimes taking on bright hues, played calmly at the wall’s  centre. Shiva felt alone, weak and petrified. “Bom Bom Bhole!” he muttered in a low pitch. The cave verberated with his voice, and fell silent. “Bom Bom.. Bho..leee!” Shiva repeated again, this time louder. The rippled pattern on the wall flashed brighter, and broke into abstract shapes.  Shiva dropped on the floor and slipped towards the cave’s entrance. Perhaps I can explain this, he thought, looking outside at the lake below. It’s the moon’s shine that is bouncing off the clouds and beaming in. What else? He again glanced at the wall. The rippling pattern scaled down and took on the blurry contours of a human figurine. Shiva received another jolt and prepared to flee. His eyes...
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The heavens are still far away – 2

Shiva threw the shoulder bag onto the floor, and sat down on the muddy floor. The cave was narrow and unevenly cut, and tall enough for him to stand and make a palm impression on the roof. Outside, there was not a sound to be heard. The green water lake was out of sight, and from the floor he could see the opposite hill, and the long receding line of mountains that went as far as eyes could see. Shiva loosened his white sports shoes, and stretched his legs wide, reclining back on his hands. It had been a long, long journey. But he was free at last. Free of the maddening crowds, and into fresh air.  The winter was yet to set in, and the hills, after the monsoon rains had dripped them clean, appeared to long for their traditional soft coat of snow. How beautiful the hill women looked, whom he encountered while walking down the grassy mounds near the Kedarnath temple!...
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Confronting reality, media’s way

All new trends and behaviours in society immediately pass through the watching lenses of the media, which knows very well what matters are to be pushed into which court of justice. So it is that matters like singles living alone, live in relations, use of explicit content on gadgets, suicides, alcohol related driving accidents, subjects that immediately rattle the ‘normal’ senses of the journalists are transferred to the courts of psychologists, social workers, sociologists, psychiatrists, teachers, etc – the ‘courts’ that deal with such behaviour. It is a smart move, but puts a question mark on why such features are being printed at all and whose side is being taken. Apparently, interviews taken of the people involved would appear as if the media is objectively reporting a new trend or describing an interesting issue, like a democratic medium would. The involvement of these professionals mentioned above, at a later stage in the report, shows the report in a different colour –...
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