THE ABC OF NEWSLETTERS

I recently wrote a post on newsletters that covered some important aspects of newsletters. An HR forum recently had members asking some very basic questions on how to go about publishing a newsletter: What is a newsletter? How is it different from an in-house magazine?How do I name my newsletter?Are e-mailers and newsletters the same? What about e-newsletters?Are there free templates available?How much will it cost? Below I share some ideas based on my own personal experience. What is a newsletter? Simply put, a newsletter is a small publication (print, html, pdf, email) that contains news, updates and relevant information for a select group or audience. So it’s not meant for everyone, and it does not contain lengthy articles, essays, or detailed content. But who puts out a newsletter? The first time I came across one was as a member of a small scholarly association – it was a folded one page print issue delivered in mail, with news and updates from that particular field. This was the...
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Is there an Information Tsunami on the horizon?

A few thoughts on the go. Before the internet there was print, and media publications gave us most of the content we consumed. There were distinct producers and consumers of information, the latter most of us. And then a revolution occurred: the user became a generator of information. Through blogs, forums, mailing lists, comments and websites. Add to the above – organisations becoming producers of loads of information. Digital made it cheap. It made it available to anyone with access or connection. So we had an information overload. Which means limits of how much can be produced and consumed in the time available. Now the natural processes of adjustments obviously kick in. So we get three things: Creative content that stands out, greater user selection for limited time, and much greater obsolescence. The more the quantity, the greater the junk. There is obviously no recycling of information here. Everyday we can have new content created, and the unused info sinks into the digital trash pile of search...
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Preventing ‘info shock’

Colewiebe.com Mark Schaefer, in a now famous article, points out an obvious fact – we are overloaded with information, and there seems to be no relief in the amount being churned out on the internet, mobile and social media platforms. Yet our capacity to consume this content is limited. He then draws out a startling conclusion: “In a situation where content supply is exponentially exploding while content demand is flat, we would predict that individuals, companies, and brands would have to “pay” consumers more and more just to get them to see the same amount of content.” In my opinion, we can take comfort in some common wisdom, and remain assured that the ‘good guys’ of content will ultimately drive out the not-so-good ones. That good content will always be in short supply — we don’t like all the ads that we see, do we? It’s certainly a war out there – to grab attention, get sales going. In short, newer and newer ways...
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