why good content matters

A large private organization wanted their website to be ‘content driven’, inspired by a similar company abroad.Visuals and content. Or in one word, content. Content is what visitors face when they open web pages, emails, or pdf reports. Companies, publishers and writers therefore go to great length to ensure everything is fine. Good content is not limited to branding or creative thinking. At the ground level, there are some fine reasons to care about the language that represents people, products and services. The right language builds a community. This is probably the major underlying motivation behind all of branding and advertising. People recognize, connect and thereby trust your services and work based on how you talk to them. We were once told in a school class how people in the rural areas consumed retail products but had no real idea what the city life oriented advertisements depicted. It was obviously too remote then, but not now. Credibility is the first to go when errors creep into content. Especially when...
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So, where do you come from?

I always thought modernity and being educated was all about being an individual, knowing and seeing oneself for what one truly is, rather than identifying with linguistic or ethnic identitites. The modern world however runs with a different understanding, proving me wrong all the time. The first thing people want to know, whether they are employers, colleagues, friends or neighbours, is which part of the country I come from. In a country which is linguistically divided, with over a dozen major language groups who now have their own separate states and governments, it all boils down to which linguistic community I come from. The question itself is appears innocuous on its face. Anyone meeting a stranger or a foreigner would ask them where they came from. What remains hidden is the context in which a person actually gets defined in terms of ethnic and linguistic identities. A context in which even nicknames are used to label others, it being irrelevant whether or...
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