A TECHNIQUE FOR WRITING CLEAR, LOGICAL PARAGRAPHS

A valuable skill I learned during my college days was how to structure an essay, and write paragraphs. It may sound simple, but isn’t so for students with English as a second language. Even native speakers, if they haven’t devotedly read Strunk and White, would feel as if they had been asked to climb an insurmountable cliff. Toronto colleges have programs for that College students usually go wrong with this aspect of writing. It’s easy to learn, and here is a simple trick on how to write a clean paragraph, whether the writing is academic or corporate and business communication. But first, let’s brush up on some basics. What is a paragraph: It’s a unit of thought (not length). One paragraph details exactly one main idea. Why are they important: Misunderstanding happens when unrelated ideas get connected, or the reader entirely misses your point. And in the age of social media, clear writing can prevent much…[damage]. Writing clean, logical paragraphs Weak writing can be easily spotted...
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A SIMPLE STRUCTURE FOR WHITEPAPERS

Someone recently asked whether whitepapers are not dead? Maybe, this is the natural end of whatever marketing touches. What’s a whitepaper all about?As a marketing tool, many companies publish whitepapers. They are given as takeaways (after filling out a form). Press releases are sent out to tell the world that a new whitepaper has just been published. They are supposed to bring in leads and sales (serious buyers), support new product launches, display thought leadership, or simply generate goodwill. Traditionally, a whitepaper explores a problem situation from all perspectives, goes in-depth, and comes out with a reasoned solution or recommendation. What typically forms a whitepaper subject?Churchill wrote a whitepaper on Palestine. And there has been a whitepaper on the use of five words in contracts that can harm closure of construction projects – a whitepaper on why not to use those five words. Usually complex issues form the ideal subject for whitepapers. That means the writer will begin with a broad topic, and then zero-in...
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