Customized content, or writing you can pick and use?

Here is a question that’s been at the back of my mind for sometime. Can content or writing be offered as packaged, templated, or automated in some way, so that customers can pick up the write-up they want and use it right away, with some little tweaks? Ever seen a grocery website that says – we sell processed food, write to sales for more information? We wouldn’t really know what they sell. But we do know, or at least have a vague idea of, what we want. So as customers we want to see the actual product, go over choices, and take our pick. And that’s how it is done. This option is usually not available when we want content done for internal projects and marketing. Writing agencies can only offer ‘writing and editing services’ (like offering processed food), dive into process details, and show samples of work done earlier. After all, every write-up is meant to be fresh and unique. And to...
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