Simple writing is hardest to ignore

Men of few words are the best men. – William Shakespeare Some people are good talkers. They are also good at explaining things. Ask them and they will give you the background, the grounds-up view of things, and break down complex technologies and processes to reveal their inside significance. Ask them to write it down, and it may appear something out of the world for them to be asked to do so. That is just fine. With novice writers engaged to write while at work, the problem appears to be a tendency to put everything down together at once – the what, where and the why’s, the background, and every aspect worth conveying. So that nothing is left out, and the good intentions are understood. Simple text and language are hard to produce, but harder to ignore. In my experience, the aspects of writing that usually go wrong are: Not being able to tie up several ideas togetherCramming too much informationThe order of information...
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Customized content, or writing you can pick and use?

Here is a question that’s been at the back of my mind for sometime. Can content or writing be offered as packaged, templated, or automated in some way, so that customers can pick up the write-up they want and use it right away, with some little tweaks? Ever seen a grocery website that says – we sell processed food, write to sales for more information? We wouldn’t really know what they sell. But we do know, or at least have a vague idea of, what we want. So as customers we want to see the actual product, go over choices, and take our pick. And that’s how it is done. This option is usually not available when we want content done for internal projects and marketing. Writing agencies can only offer ‘writing and editing services’ (like offering processed food), dive into process details, and show samples of work done earlier. After all, every write-up is meant to be fresh and unique. And to...
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