How to use NLP in writing (make money, and live the life you want)

How to use NLP in writing (make money, and live the life you want)

Here is a little secret about great copywriting known only to a few and that I am now going to reveal to you. It is how the best copywriters (on Madison Avenue) work, make loads of money and live their dream life. As you read this, I am sure you are now eager to know more. They do it by simply using such things as embedded codes and meta frames. If you think you couldn’t match up to their skills, that it would take years of training, and is next to impossible, read this article to know how following these methods can give your writing a cutting edge, and ring your cash registers. If you are reading this sentence, my embedded NLP writing command (‘read this article’) in the previous para worked! Not to mention pacing and leading, chunking up, pre-suppositions, chaining modal operators, social proof, future pacing and more. Some time back, use of neurolinguistic programming or NLP writing techniques was considered...
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A SIMPLE PRESS RELEASE STRUCTURE

Writing a press release might be the second most boring work in the world (next to watching the 4th edition of Terminator). Here is how to neatly structure all information to create a simple press or media release structure that is reader friendly and easy to follow. Press releases make for good content marketing, and so every organization wants to rush into distributing one. But a badly written press release brings about a downpour of news, facts, dates, figures, claims and statements. Let’s read one such sample: NAIL Group Company, SmartPower, the leading power equipment supplier in the world, has successfully completed the installation of a super-voltage, offshore power plant for the ElectricSmile project, a 1,000 MW (500 turbines of 2 MW) Greenland offshore power generating geography located 20 kms from the sea, and which will supply 100,000 households with green energy. The power units were successfully hauled onto the plant area in Dobohahn, Dejavu on Monday, April 1. The installation was trouble free, and the...
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A SIMPLE STRUCTURE FOR WHITEPAPERS

Someone recently asked whether whitepapers are not dead? Maybe, this is the natural end of whatever marketing touches. What’s a whitepaper all about?As a marketing tool, many companies publish whitepapers. They are given as takeaways (after filling out a form). Press releases are sent out to tell the world that a new whitepaper has just been published. They are supposed to bring in leads and sales (serious buyers), support new product launches, display thought leadership, or simply generate goodwill. Traditionally, a whitepaper explores a problem situation from all perspectives, goes in-depth, and comes out with a reasoned solution or recommendation. What typically forms a whitepaper subject?Churchill wrote a whitepaper on Palestine. And there has been a whitepaper on the use of five words in contracts that can harm closure of construction projects – a whitepaper on why not to use those five words. Usually complex issues form the ideal subject for whitepapers. That means the writer will begin with a broad topic, and then zero-in...
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A good whitepaper

Whitepapers are hard to write, and even harder to read. But I really got engrossed with this one: WhitePaperNo52-TheEndofHistoryAgain The language is terrific, easy to follow, fun to read, and carries loads of insights, easy encapsulation and structuring. The headlines add their weight as well. Either we should write like this, or not write that whitepaper at all. ...
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Jargon Density Checker: Optimize your language to drive conversions

I know, its a lowly Word macro, but it also comes adorned with your ultra favorite, old styled windows message box. Presenting the Jargon Density Checker macro for Word 2007 and later versions, with all my pride. No one knows how or when it began. I suspect technology had a hand in it. Or may be business owners wanting to say something as well as not say it. After all, everyone had to have a ‘core’ competency. Not less or more. Core, as in core. Jargon isn’t always ‘blue sky thinking’, but it was ‘scaled’ high enough to shake some grounds of sanity when words like ‘predictors of beaconicity’, ‘coterminosity’ and ‘double devolution’ were heard. Your friendly jargon density checker is ‘driven’ by a custom list of 200 words to avoid in formal business and corporate writing. Maybe not avoid, but at least know that you are using terms that can switch off minds as fast as one could possibly do to those designer bulbs of innovation...
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The not-webby website rankings – India industry

Remember the 1990s style websites? Hyperlinking then was the equivalent of today’s social sharing. And proud felt the sites that displayed blue underlined text. 2015 is a far distance from then, and I thought it would be befitting to take a glance at how websites look and feel in the Indian corporate space. (About the Webby, only 344 websites made it to their list this year, out of a total of 926,530,422 sites worldwide. I wonder if they actually had a look at all of them.) So here are my perceptions, taken in a breeze, of some of the websites in India’s manufacturing, capital goods and heavy industry sectors. The companies are from the current list comprising the respective BSE/NSE sector indices. As will be obvious, the review comments are an outcome of very brief, fleeting impressions, as doing a detailed review was beyond scope. The perspective is of a general, educated reader (not the prime target audience of these websites who would...
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THE ABC OF NEWSLETTERS

I recently wrote a post on newsletters that covered some important aspects of newsletters. An HR forum recently had members asking some very basic questions on how to go about publishing a newsletter: What is a newsletter? How is it different from an in-house magazine?How do I name my newsletter?Are e-mailers and newsletters the same? What about e-newsletters?Are there free templates available?How much will it cost? Below I share some ideas based on my own personal experience. What is a newsletter? Simply put, a newsletter is a small publication (print, html, pdf, email) that contains news, updates and relevant information for a select group or audience. So it’s not meant for everyone, and it does not contain lengthy articles, essays, or detailed content. But who puts out a newsletter? The first time I came across one was as a member of a small scholarly association – it was a folded one page print issue delivered in mail, with news and updates from that particular field. This was the...
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