21c is a start-up working at the intersection of content and technology. It offers editing, writing and proofing services based out of India, and is working on web apps to aid in content creation and management with the help of artificial intelligence and chatbots. The first product, the online jargon checker, Clarity, is currently live on this site.


Amit Sharma carries over 10 years of agency experience in working with large businesses on content creation and marketing campaigns. He wants to utilize new internet technologies to simplify writing, editing and other information related tasks. He graduated from St Xavier’s College, Mumbai, and did his post graduation at Deccan College PGRI, Pune. He also holds a post graduate diploma in computer science from St Xavier’s Technical Institute.