THE ABC OF NEWSLETTERS

I recently wrote a post on newsletters that covered some important aspects of newsletters. An HR forum recently had members asking some very basic questions on how to go about publishing a newsletter: What is a newsletter? How is it different from an in-house magazine?How do I name my newsletter?Are e-mailers and newsletters the same? What about e-newsletters?Are there free templates available?How much will it cost? Below I share some ideas based on my own personal experience. What is a newsletter? Simply put, a newsletter is a small publication (print, html, pdf, email) that contains news, updates and relevant information for a select group or audience. So it’s not meant for everyone, and it does not contain lengthy articles, essays, or detailed content. But who puts out a newsletter? The first time I came across one was as a member of a small scholarly association – it was a folded one page print issue delivered in mail, with news and updates from that particular field. This was the...
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4 aspects of editing

Editing is a professional activity and learned through experience. The things that editors check can be lengthy checklist. We can however summarize four major areas to keep in mind while dealing with any piece of content, whether a blog post or technical report. The editing process can span across minor punctuation corrections to large structural improvements. 4 major areas of content editing 1. Spelling, punctuation, grammarThe first thing you must look out for are the basics of formal language. Cleaning this up should make the content clean and trustworthy. 2. Style: consistencyThis does not refer to the style of writing, but consistency in the way we use capitalization, money and units of measure (USD or $, per cent or %), abbreviations, designations, dates, etc. Every publication may have its style guide set. It is a good practice to adhere to one fixed set of rules. Professional editors are also well acquainted with popular style guides such as the Chicago Manual of Style, APA or that...
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OVERCOMING THE NEWSLETTER CHALLENGE

Ms Spitfire is pacing up and down her sea facing office. She wants a company newsletter sent out every week to all employees at NAIL, informing them of the latest activities and wins of various teams. But first, she must figure out some newsletter basics. Ms Spitfire: Dang! What’s a newsletter really for? What brief should I give to my team so that they can get started on this asap, and do not face a mishap down the line? Do you have any damn #@#@! knowledge on this? Well, Ms Spitfire, here are some tidbits related to newsletters of various types and purposes that you may find helpful. At one company, the internal employee newsletter was eagerly awaited and browsed every morning. The sections that garnered most attention – humor, news, puzzles, brain tickling challenges, and trivia. Not quite the old serious stuff you would expect a corporate newsletter to spread to employees. But this is precisely how readership taste defies mission based activities. Your...
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