Preventing ‘info shock’

Colewiebe.com Mark Schaefer, in a now famous article, points out an obvious fact – we are overloaded with information, and there seems to be no relief in the amount being churned out on the internet, mobile and social media platforms. Yet our capacity to consume this content is limited. He then draws out a startling conclusion: “In a situation where content supply is exponentially exploding while content demand is flat, we would predict that individuals, companies, and brands would have to “pay” consumers more and more just to get them to see the same amount of content.” In my opinion, we can take comfort in some common wisdom, and remain assured that the ‘good guys’ of content will ultimately drive out the not-so-good ones. That good content will always be in short supply — we don’t like all the ads that we see, do we? It’s certainly a war out there – to grab attention, get sales going. In short, newer and newer ways...
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Should true love be painful?

The author of this post thinks it is, and ought to be so. And cites a good authority to buttress the claim. True Love SHOULD Be Painful. My few paisas on this: It is not love that is or could be hurtful, but what happens to you with true love underneath your heart. When it fails to find expression, or when egos and circumstances impale you. Nurture it well… the first impressions, the fleeting glances, those first ingrained images, in your heart. They will always soothe you… forever. Having discovered love, though faded with time, it leaves you not. ...
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Do you think while writing?

Or do you think through the theme and plot, and then assemble words on screen? It could be a matter of habit. Sometimes, a good idea can excite us enough to begin writing. For example, this very post. Okyday.com The ideal case appears to be that of thinking first and then putting thoughts on paper. Thoughts that you have debated several times, and seen them with differing perspectives. It certainly rekuires great discipline.  However, some writers do think while writing. New thoughts enter us in the very process of typing words out — related connections spring up, and memories of events that had hitherto remained buried pull themselves up. My own habit is to think while I  write. Occasionally I do manage to ideate an entire write up — that happens usually when I can find a humorous twist to the plot. ...
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Which dahi brand do you like?

Pic only for illustration Nestle, Amul or Danone?! As a consumer I can tell you which one I like. And the reason for not liking the others. But let me make it more teasing to social media and ORM experts. One of them is thicker and rich! (I assume there is only yogurt in it and nothing else!) Halkat khayal – Yogurt is like fire in the stone age – you need some to make some. ...
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Pyar sab kuch nahin zindagi ke liye!

Made in 1968:  Saraswatichandra. Absolutely great songs. In spite of perfect communication, fate, or the writer, had other things written for them. A flooded river played spoilsport for him. He did get kissed twice by two girls while he was asleep! The writer brings together every known force of society, usually set against lovers, to see them united. Even a 100+ years old sage. But for Arya dharma! The widow couldn’t come to terms with the idea of remarriage. No doubt, it could be true. I read somewhere, a British officer tried his best to convince a widow not to commit sati. He had to withdraw later, so pathetic a state did she reduce herself into. Boring? We do have a 21st century version! ...
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India celebrates freedom, returns to war with itself

Pic source: thebollywoodgallery.com India is such a vast country, a country of countries in the past, that it would be impossible to say anything definite. Its traditions go down ages past. Its multicultural structure makes a genetic treatment slippery, especially today, when we find ourselves in the middle of a fast changing world. Still, below I make a half-baked attempt, a casual, free shot, on the eve of the Republic Day. India has progressed, because of, or despite itself We have heard the ‘India story’ of the last decade – its GDP growth, its prowess in IT and outsourcing, its migrating professionals, the purchasing power, and the markets flooded with electronic goods. We are also not behind on the cultural-technology front. We have adopted, rather selectively, every new technology, fashion, manners of language and lifestyle that have sprung up in the last decade. Yet many people display a sense of chagrin. As was always the case, we decry many aspects of modernity (fast paced life, no...
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Where do dreams come from?

A moment’s reflection will tell us that dreams are not random, haphazard collection of images or events. There is a plot to them. I like to think of them as stories that our half dead brain produces. Which means our mind could have a faculty built within whose function is to concoct stories. The most interesting aspect of dreams is that they are false. These are false stories that we watch while asleep! It is interesting, because our brain is tied up so close to reality — we see, touch, hear and so on, only that which is real — that it is strange to see it concoct sekuences of events that never occurred! ...
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Star of the silver screen

Strange coincidence. I watch Kora Kagaz and the day turns out to be the actor’s anniversary. Vijay ‘Goldie’ Anand gave us ‘Guide’. His acting was refined, for sure, but too mellow, just too realistic. Kora Kagaz has scenes that employ the realistic style, a technikue hardly ever to be seen in commercial Indian cinema. The story scared me…  it’s all gloom, doom and disintegration. Explaining the existence of Khajuraho… ...
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